Latest Innovation

Car Wash Bucket

The ability to innovate is a key aspect in maintaining a competitive advantage over your competition. It sets you apart as a leader in your field and can add genuine value to the consumer experience.

We were engaged to create a packaging concept that would add genuine consumer value to our client’s product.

The Key aspects of the brief that we focused on included:
1) Potential and ease of retail display to increase in-store visibility
2) Maximising product branding
3) Improving the functionality over similar rival offers
4) Ensuring security of products inside the packaging.

To create the desired impact at market level we needed to take this concept to new level.

By incorporating a window squeegee into the lid of the offer our client could market a genuine innovation of this existing concept whilst giving their consumers a true value add offer.

The rectangular bucket was key to creating the desired visual presence, as it allowed a large area for branding and ensured that all items would be stacked facing the same direction (vital to maximising the visual impact in-store).

“To find out more about the Logo Light and our other unique innovations…Click here”